About us ⋆ 42ponies*

Ready to meet the 42ponies*?

We’re an agency for digital communication and social business.

… international

In the east of Munich, regional, nationwide, international. German-American by heart, we love to work everywhere. As a digital agency we live what we love: we’re social, we’re digital, we work across borders, our communication basics at the ready.

… focused

We’re your go-to for all things communication: From consulting to strategy to planning to execution. From your website to PR to social to ads. We always consult and execute with the bigger picture in mind. But we love out-of-the-box thinking. Working with us means: open door policy, collaboration as partners, fun, thought-through concepts, honest advice and easy implementation.

… connected

Complex projects? Right up our alley. We work with the most amazing partners, handpicked from our international network for the specific demands of your project.


Annabelle Atchison

CEO & #Pony1

  1. Social media and performance marketing expert – manufactured in 85, social addict, GoPro fan, frequent flyer, sushi lover
  2. Bachelor of Communication Sciences,
  3. 7 years of experience as Social Media Lead for Microsoft Germany and Director at digital agency 33 Digital
  4. Keynote speaker on social business, social media, and internal communications
  5. Passionate about social business, author of the „Social Business“ book

Uli Piesch

CEO & #Pony2

  1. Marketing and PR expert – 77 vintage, soccer fan, smartphone junkie, quite the craftswoman, expert coffee drinker and social networker
  2. Academic studies in (art) history, trained PR editor
  3. 15 years of hands-on experience in Public Relations, social media, B2B marketing, internal communications, content creation, editorial, project management and event coordination
  4. „All-purpose“ marketer with passion for digital communication, IT, sports and entertainment

Bettina Nissum

Senior Account Manager & #Pony3

  1. Made in 1970 – lover of languages (in general and Italian in specific), live concerts … and sneakers
  2. Academic studies of German Language and Literature, Organizational Psychology and Communications Sciences, Systemic Business Coach
  3. More than 20 years of professional experience – IT and colorful TV sector, from “quick and dirty” to giant projects, hand in hand with multiple trades or as part of small teams, in PR, editorial departments, event or photo shooting
  4. Copywriter and account executive at publishers, agencies and corporations in Hamburg and Munich
  5. 15 years in the text and picture editorial department at ProSiebenSat.1 (and one year abroad in Siena, Italy)

Esther Altenfeld

Project Manager PR and Digital Communications & #Pony5

  1. PR and Marketing allrounder – 76er vintage, international German, in love with the world taking her to all five continents,  latte lover, Canada fan, sport crack
  2. Trained
  3. Training as Industrial Manager, Bachelor of Arts in Business & Tourism
  4. 15 years of knowledge in PR and marketing – in agencies und companies, national and international, in small, big and virutal teams, from small projects to international campaigns
  5. Eight years with Microsoft Central & Eastern Europe in regional marketing and PR teams, coordination of stakeholders in 32 countries, internal communication, regional campaigns, global product launches, international events and storytelling

Stephanie Schallenberger

Project Assistant & #Pony7

  1. All-round talent with many years of experience: as certified graphic artist for advertising and communications design, illustrator, photographer, picture editor, children’s book writer and office communications clerk
  2. Born in Munich, living in the Bavarian Outback, true Bavarian dialect, Sushi-Lover
  3. Loves rainbows, fairy light glitter – and her very real white pony


Gerhild Bellinghausen
PR journalist, copywriter for print & online media


Web design, development of web pages


Eva Schenk
Public Relations & Communication


Florian Wagenhuber
Conception & Graphic Design print & online


Sven Ngyuen-Huu
International Marketing & Project Management


Mathias Schiffer
Community & Content Management