About us ⋆ 42ponies* | Agentur für Kommunikation und digitales Business

Ready to meet the 42ponies*?

We’re an agency for communication and digital business.

… international

In the east of Munich, regional, nationwide, international. German-American by heart, we love to work everywhere. As a digital agency we live what we love: we’re social, we’re digital, we work across borders, our communication basics and certified coaching at the ready.

… focused

We’re your go-to for all things communication: From consulting to strategy to planning to execution. From your website to PR to social to ads and certified coaching. We always consult and execute with the bigger picture in mind. But we love out-of-the-box thinking. Working with us means: open door policy, collaboration as partners, fun, thought-through concepts, honest advice, inspiring coaching as well as easy implementation.

… connected

Complex projects? Right up our alley. We work with the most amazing partners, handpicked from our international network for the specific demands of your project.


Annabelle Atchison

Annabelle Atchison

Managing partner, co-founder & #pony1

  1. social media and performance marketing expert – manufactured in 85, social addict, GoPro fan, frequent flyer, sushi lover
  2. bachelor of Communication Sciences,
  3. 8 years of experience as Social Media Lead for Microsoft Germany and Director at digital agency 33 Digital
  4. keynote speaker on social business, social media, and internal communications
  5. passionate about social business, author of the „Social Business“ book
Uli Piesch

Uli Piesch

Managing partner, co-founder & #pony2

  1. Marketing and PR expert – 77 vintage, soccer fan, smartphone junkie, quite the craftswoman, expert coffee drinker and social networker
  2. academic studies in (art) history, trained PR editor
  3. 16 years of hands-on experience in Public Relations, social media, B2B marketing, internal communications, content creation, editorial, project management and event coordination
  4. „all-purpose“ marketer with passion for digital communication, IT, sports and entertainment
Bettina Nissum

Bettina Nissum

Senior Communications Manager, Coach & #pony3

  1. made in 1970 – lover of languages (in general and Italian in specific), live concerts … and sneakers
  2. academic studies of German Language and Literature, Organizational Psychology and Communications Sciences
  3. certified systemic business coach/consultant (dvct/ICF) and mentor coach at Coaching Akademie Heidi Reimer
  4. more than 20 years of professional experience – IT and colorful TV sector, from “quick and dirty” to giant projects, hand in hand with multiple trades or as part of small teams, in PR, editorial departments, event or photo shooting
  5. copywriter and account executive at publishers, agencies and corporations in Hamburg and Munich
  6. 16 years in the text and picture editorial department at ProSiebenSat.1 (and one year abroad in Siena, Italy)

Esther Altenfeld

Senior Communications Manager & #pony5

  1. PR and Marketing allrounder – 76er vintage, international German, in love with the world taking her to all five continents,  latte lover, Canada fan, sport crack
  2. Trained
  3. training as Industrial Manager, Bachelor of Arts in Business & Tourism
  4. 16 years of knowledge in PR and marketing – in agencies und companies, national and international, in small, big and virutal teams, from small projects to international campaigns
  5. eight years with Microsoft Central & Eastern Europe in regional marketing and PR teams, coordination of stakeholders in 32 countries, internal communication, regional campaigns, global product launches, international events and storytelling
Elke Spindler

Elke Spindler

Office Manager & #zahlenpony (#numberspony)

  1. trained insurance broker with a passion for numbers
  2. native franconian, relocation record holder, Munich resident by choice because of the love for the family, cold coffee fan
  3. media experience in radio, television and publishing at agencies and direct contact with target groups
  4. more than 30 years know-how in accounting and office management
Valerie Kummer

Valerie Kummer

Communications Manager & #pony10

  1. Marketing and Communication Manager with expertise and passion for digital technologies and trends –  born in 1983 with viennese charm; travelette, early morning runner, coffee & yoga lover
  2. master in „marketing & innovation management“ and “media studies“, certified in project management
  3. more than 5 years work experience as project manager and executive assistant in the agency, start-up and academic sector in Germany and Austria; focus on digital projects and digital transformation, brand experience, corporate identity development, consumer insights research, trend scouting, design thinking and open innovation
  4. social media and start-up enthusiast
Evelyn Kramer

Evelyn Kramer

Junior Communications Manager & #pony11

  1. prescription communication medium – kid of the 90s, book- and word collector, social networker, amateur photographer, out-of-the-box thinker for digital and trends
  2. studies in children- and youth literature, BA-studies in communication and romance languages (French)
  3. media experience in radio, television and publishing at agencies and direct contact with target groups
  4. storytelling and editing; content and copy writing; editing; project management; media education projects, consumer analysis and -research
Laurenz Oesterwind

Laurenz Oesterwind

Online Marketing Manager & #pony12

  1. born in 1991 in NRW; origin in the North and Ruhr area
  2. for 6 years Munich resident by choice and almost naturalized
  3. social media and digital marketing enthusiast
  4. BA-studies in technology and management-oriented economics with a specialization and major in marketing and minor in chemistry
  5. social media management & digital accounting; project management experience at diverse agencies
  6. city boy with a heart for nature, winter sports, volley ball and sailing

Markus Piesch

COO & #pony14

  1. digital and media pro – built in ’73, true Westphalian, knowledgeable soccer connoisseur, serial fan and barbecue king
  2. studied Scienes of Communications and Politics in Münster
  3. 18 years of experience an know-how in management positions in TV, Internet, mobile apps, interactive TV services and social media
  4. faible for digital strategies and concepts, all technical, sports and entertainment

Maxim Herder

Junior Social Media & Online Marketing Manager & #pony15

  1. born in the 90s, thoroughly Swabian, positively crazy soccer fan, food lover, series junkie and gamine addicted
  2. studied Applied Media Economics with focus on sports, media and event management in Munich/Mittweida
  3. experienced in digital campaign management as well as in direct marketing for publishes and TV industry


Gerhild Bellinghausen
PR journalist, copywriter for print & online media


Web design, development of web pages


Eva Schenk
Public Relations & Communication


Florian Wagenhuber
Conception & Graphic Design print & online


Nadine Bernhardt
Graphic Designer


Simon Thiel
Copy writing & concept


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